HauntScene Live! Special Guest - Heather Doggett with Scream Score!
by HauntScene
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What this video covers
HauntScene host Johnny Bronto sits down with Heather Doggett, founder and CEO of Scream Score™, a first-of-its-kind biometric platform designed to measure guest fear in real time inside haunted attractions. Using a mobile app paired with a guest's smartwatch or fitness band, the system tracks heart rate and nervous system responses throughout the attraction, delivering a personalized Scream Score™ at exit while feeding owners actionable nightly analytics. The conversation explores how the technology motivates scare actors through live performance leaderboards, drives social media engagement, and opens new revenue streams for haunt operators. Heather also shares her extensive background in immersive experience design, spanning zoos, aquariums, and large-scale Halloween events across multiple states.
Key takeaways
- ◆Scream Score™ uses biometric wearables to measure real-time guest fear and deliver personalized scores at attraction exit
- ◆An owner analytics portal provides nightly data to help optimize maze layout, actor placement, and guest flow
- ◆Scare actors can compete via live leaderboard-style scare metrics, boosting staff performance and motivation
- ◆The platform is designed to generate social media sharing, influencer engagement, and potential VIP upsell revenue
- ◆Creator Heather Doggett brings 30+ years of immersive experience design across haunts, zoos, aquariums, and cultural institutions
Who this is for
Haunted attraction owners, haunt producers, and industry professionals looking to leverage technology for guest engagement, staff performance, and data-driven design decisions.
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