Inside IAAPA’s Haunting Grounds 2025: The Future of Halloween Attractions
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What this video covers
The Haunted Attraction Network tours the Haunting Grounds pavilion at IAAPA Expo 2025, spotlighting the vendors and innovations shaping the next generation of Halloween and seasonal attractions. Highlights include Sally Dark Rides' new animatronics and first Mini Dark Ride, Verse Immersive's AR Trick 'r Treat experience featuring Sam, and Dogwood Entertainment's large-scale Pumpkin Treehouse photo op. IAAPA leadership also weighs in on the accelerating growth of seasonal programming and food and beverage integration across the global attractions industry.
Key takeaways
- ◆Sally Dark Rides revealed new animatronics for Phantom Theater and announced their first Mini Dark Ride coming to Doha Quest
- ◆Verse Immersive showcased a licensed AR Trick 'r Treat experience with interactive Sam gameplay
- ◆Dogwood Entertainment debuted a 12-foot Pumpkin Treehouse designed for family-friendly fall events
- ◆Nethercraft and IWG highlighted versatile scenic and architectural products adaptable across haunt and themed-attraction settings
- ◆IAAPA leadership pointed to seasonal experiences and F&B as major growth drivers for attraction operators globally
Who this is for
Haunt operators, attraction owners, and industry professionals looking to discover emerging vendors, technologies, and seasonal programming trends from IAAPA Expo 2025.
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