"IT" Pennywise Halloween Beauty Makeup Tutorial
by Madeyewlook
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What this video covers
Madeyewlook delivers a glamorous, beauty-forward Pennywise makeup look inspired by the IT movie, completed in a concise six-minute tutorial. The look blends traditional face-paint products like Graftobian Pro Paint with everyday cosmetics from Urban Decay and NYX to create a striking clown transformation. This video is a paid partnership with Warner Bros. and Party City, with a matching women's Pennywise costume available through Party City to complete the ensemble.
Key takeaways
- ◆Combines professional face paints (Graftobian) with accessible retail cosmetics for an achievable character look
- ◆Focuses on a feminine, glam interpretation of Pennywise rather than a gore-heavy SFX approach
- ◆Urban Decay eye primer is used to anchor the eye look for longer wear
- ◆Pairs naturally with a ready-made Pennywise costume for a complete Halloween outfit
- ◆Short runtime makes it ideal for quick pre-Halloween reference
Who this is for
Halloween makeup enthusiasts and IT fans who want a stylish, wearable Pennywise look without heavy prosthetics or advanced SFX skills.
Materials mentioned
- • Urban Decay Naked Foundation
- • Graftobian Pro Paint (white, black, red)
- • Inglot Eyeshadow (grey)
- • Urban Decay Eye Primer
- • MadeULook Night Owl Eyeliner
- • Urban Decay Eyeliner Pencil
- • NYX Cosmetics Eyeshadow (Hot Red)
⚠ Safety notes
Ensure all face paints and cosmetics used around the eyes are cosmetic-grade and ophthalmologist-tested. Remove all products thoroughly using an appropriate makeup remover.
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